How to Write SEO Copy That Works
Many things go into successful web sales copy: psychology, language command, and of course, mastery of consumer behavior. When you have all three, it will be easier to make people want your product. But of course, that's not all. Combining these three with search optimization techniques will give your search engine ranking a good boost, eventually increasing your conversions especially with the help of a seo company london
SEO Copywriting Defined
Writing sales copy for the web is known as SEO copywriting. Essentially, it is copywriting based on words and phrases that Internet users are likely to run an online search on. Search engines assign ranks to websites by determining their relevance to such searched words and phrases, collectively known as keywords.
Using Keywords
One of the ways search engines deem a site relevant is by looking at the number of times the searched keywords appear in that site's copy. When an Internet user searches on certain keywords, search engines index websites where those keywords are repeated frequently. If you can choose your words carefully, you will be able to bring your website to the top of the search rankings without spending on advertising.
Keyword Density
In years past, people could randomly repeat keywords in their websites to make search engines index them and give them a high search rank. However, search engines have become so much smarter these days, and they can easily detect keyword stuffing - use of keywords in unnatural, illogical ways - by looking at a site's keyword density. What is considered the optimal keyword density is 2.5%. If a site has a higher keyword density, it could end up penalized or even banned by the search engines.
Writing Keyword-smart SEO Copy
By now, you should have understood why it's important to avoid too many keywords when writing copy for your website. It is simply counterproductive. Besides, even if you manage to trick the search engines and still get indexed during a search, visitors will still know that you're keyword stuffing, and that is a huge turn off.
What to Consider When Writing SEO Copy
When writing SEO copy, there are three big considerations to make: your target audience, the keywords you should use, and the buzzwords that will capture the interest of your target audience.
Chunk Writing
Finally, take note when people look for information online, they usually just skim through the pages instead of reading the entire write-up. Studies have proven that people are more likely to read through an entire page if it provides information in small chunks. The idea is to create a subtitle for every important part of the piece, so your site visitors can just scan the page quickly and decide where they want to spend more time reading. Trust this london seo agency.